If your organisation is planning an auction, virtual or hybrid, then using the platform Bidding for Good can be a smart move. This tool is built specifically for schools, nonprofits and community groups, and when used correctly it can raise more, engage bidders longer and simplify logistics for your team.
At its core, Bidding for Good enables you to list auction items online, reach bidders beyond your local event, track results in real time and manage check-out all in one place. By shifting your event’s bidding component onto this platform, you remove barriers of location and time, allowing supporters who couldn’t attend in person to participate and contribute. The broader reach often translates into higher revenue and greater donor engagement.
To make the most of Bidding for Good you’ll want to begin by crafting a strategic auction catalogue. Include a strong mix of items—many mid-value pieces that most bidders can afford, along with one or two standout “wow” items that motivate high bidding. The catalogue should reflect your donor base and have descriptions and images that appeal emotionally. Next, promote the event well in advance. Build anticipation with teaser items and early bidding options, and use your communications (email, social media, community newsletters) to drive traffic to your Bidding for Good page.
Volunteer workflows and administrative tasks also get easier with the platform. Rather than using spreadsheets or manual check-in, you can assign roles for item entry, bidder support, and fulfillment with clarity and efficiency. This frees your team to focus on donor engagement and event experience rather than backend logistics. Meanwhile, throughout the live or online phase you can use built-in dashboards to observe bidding activity—see which items are generating heat, where bids are stalling and adjust your promotion or item pacing as needed.
During the event, use storytelling for each lot to connect bidders to your mission, not just the item. When people believe their bid contributes to something meaningful, they engage more deeply. Encourage sharing of the auction page by supporters, so that remote bidders can join too—a benefit of using Bidding for Good. And after the event, be sure to follow up. Thank your winners, share outcomes, and report how the funds raised make an impact. That closes the loop and builds goodwill for future events.
In short, “Bidding for Good” is not just a platform—it’s a strategic tool. When you combine thoughtful item selection, pre-event promotion, smart volunteer use, active monitoring of bidding dynamics and strong follow-through, your auction stands to raise significantly more while leaving your team less overwhelmed. With this approach your next fundraising auction can exceed expectations and lay a strong foundation for future success.
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